MassVoterMassVoter helps Massachusetts voters find the candidates who match their views, race by race and town by town. Ads appear next to that, clearly labeled "Advertisement," through Election Day, November 3.
Where you can advertise
- Election quizzes and ballot pages, through Election Day. Candidates, campaigns, ballot question committees and businesses. See packages below.
- Vote tracker and city pages, all year. How the State House and the Fall River and New Bedford City Councils voted. Businesses only, from $500. See vote tracker and city page ads.
Title Sponsor $20,000 each
Two available. Your ad is featured on the MassVoter front page for the whole run (in rotation with the other sponsor), plus an estimated 500,000 views across the site.
Views are a best-effort estimate, not a guarantee, and the partial-refund promise for packages doesn't apply to Title Sponsors.
Booked directly. Email info@massvoter.com.
Election packages
Neighborhood
$700
20,000 views
Up to 3 towns you choose
Geared for: State Rep campaigns and local businesses that want just a few towns.
Book by Oct 30
Build your adQuiz
$750
25,000 views
Under the quiz questions, in the towns, district, or county you choose
Geared for: Businesses, organizations and campaigns that want to reach voters while they take the quiz. A campaign's ad never runs on its own race's quiz.
Book by Oct 30
Build your adHometown
$1,500
50,000 views
Every town in one district
Geared for: U.S. House, State Senate and State Rep campaigns.
Book by Oct 30
Build your adCounty
$3,000
125,000 views
Every town in one county
Geared for: County races: District Attorney, County Treasurer, Register of Probate and County Commissioner. Also businesses that serve a whole county.
Book by Oct 27
Build your adStatewide
$10,000
300,000 views
Anywhere on MassVoter
Geared for: Statewide races: Governor, U.S. Senate, Attorney General, Secretary of State, Treasurer and Auditor, plus ballot questions and brands that serve all of Massachusetts.
Book by Oct 20
Build your adHow it works
- Choose a package and where it shows.
- Create your advertiser account. We verify every advertiser within one business day, then email you a link to pay.
- Pay with PayPal or a credit or debit card at checkout, or pay by check.
- Upload a 300 × 250 image and the link it should go to. No ad yet? Check “Design my ad for me” and we’ll make one for free.
- We review every ad. Yours starts as soon as it's approved and runs until its views are used or Election Day.
- Every package shows on ballot pages and under the quiz questions for voters in its area. The Quiz package shows only on quizzes.
Views are spread evenly through Election Day.
Our promise: If your ad doesn't reach all its views by Election Day, we give a partial refund for just the views it didn't get, to your original payment, within 14 days. For example, if a 20,000-view ad gets 15,000 views, you get 25% of its price back. Prefer a credit toward a future MassVoter ad? Just tell us.
Political ads
- Every candidate in a race pays the same rates.
- Every political ad shows its "Paid for by" line.
- A political ad never runs on the quiz for the race or ballot question it's about, and political ads never appear on a quiz results screen.
Not a business? Support MassVoter once or monthly instead.
Questions? Email info@massvoter.com.